September 7, 2013 Subject:
Mostly a dull set, but several are of interest
Twenty ads in 18 minutes. Most are for Kool, but several at the end are of Newport and Salem.
Poor quality video, only 60 MB for 18 minutes, which has the wrong pixel aspect ratio (fixed in Premiere Pro by changing the PAR from 0.9 to 1.0); there is extreme colour fading for those clips in colour; and a loud hum appears throughout. The hum can be quite effectively reduced in Adobe Audition (Audacity can probably do the same) by using Effects > Noise Reduction (process) with settings of Noise Reduction: 60%, Reduce by: 20dB. Amazing what computers can do.
Willie the Penguin makes an appearance (he doesn’t like hot things, he like cool), as do jazz musicians, aircraft, golfers and sailors. Motifs include: “You never had it so cool”, “You’re not smoking cool enough till you come up to Kool”, “You can take Salem out of the country, but you can’t take the country out of Salem”.
It may be my imagination, but the ad beginning at 5.10 appears to be lampooned, in part, by the Spud ad at http://archive.org/details/tobacco_odo23e00, starting at 7.06. The Spud ad is one of the rare ads from the 1960s that acknowledged a competitor by name, and in this case I think it is taking the mickey out of Kool. The similarities are:
“Smoke, smoke, smoke” (Kool, 5.10), “New, new new (Spud, 7.30)
“Riding in air-conditioned comfort (Kool, 5.23), “It has a fresh taste like it was air-conditioned (Spud, 7.55)
The way the woman holds the pack (Kool. 5.29) is almost identical to that at 7.45 of the Spud ad.
I thought this was a fairly dull collection overall. The highlights for me were:
5.10: Animated sequence, “Smoke, smoke, smoke”
5.45: Willie the penguin
9.45: Golfers: “You’re not smoking cool enough”
17.20: Man talking to camera: “But just how much menthol should you add?”
September 22, 2008 Subject:
Thanks for all the commercials!
It was worth my experiment - the KOOL penguin looks a ton less blocky if you get the WMV!
Anyway, it's good to see usable film here, I think initially because of a court settlement the tobacco companies had to put their old commercials online, and these were mostly uneditable and in some strange format only for television brodcast. It was digitized but had horrible or non-existant timecode so you couldn't edit it on home PC. Seeing all this new stuff, I've been at it for more than an hour! Thanks